Brand Reputation
Brand is a trademark or unique name identifying a product, service, or concept that is publicly distinguished from other products, services, or concepts. In this Fast growing world brands are more concerned with their own brand integrity and reputation and to build a strong brand reputation one needs to advertise aggressively to stand out and promote his brand on the internet. For that we have so many marketing tools available on the internet (I-Marketing Tools). Social Media Marketing is one of the well-known marketing tool which help organizations create brand awareness and generate customer loyalty.
Purpose of Social Media Marketing
Most of the brands realize the importance of social media marketing as this is the best approach to get in touch with huge number of potential customers and help them to build their identity globally on the internet. Expert team at NVISH leverages various social networking websites like LinkedIn, Facebook, Twitter, Digg.com, StumbleUpon, YouTube, discussion forums, blogs, wikis, and podcasts to help an organization strategically build its customer base, and proactively manage its brand. It’s not an easy task to deal with these social media marketing techniques; you have to keep few things in your mind while dealing with these techniques:-
- What to monitor?
- Where to Monitor?
- Participation in Discussions and Forums
- Treat the Symptoms
- Address the Cause
Why Social Media Marketing?
Now the important question arises in everyone’s mind that why we use Social Media Marketing as there are so many other I-marketing tools available on the internet. Let’s find out the solution for this question:-
- Free of Cost: As we all know that every advertisement means charge some fee for their services, but social networking sites are providing their services free of cost.
- Generate Leads: Once you have huge fan following or member , you can easily generate leads
- Increase Traffic: Social networking sites bring not only new visitor but also the repeated visitor which helps in increasing traffic on the site.
- Increases BackLinks: Social bookmarking sites are the best way to increase the link of your site
- Establish a Brand and Raise Awareness: One can establish his brand and raises awareness by involving users in the quiz or with their comments on products or services.
- Conduct Online Survey for Your Brand: With the help of fan following and members of the site, one can easily conduct online survey of his product and service.
- Spy on the Competitor: One can easily spy on their competitor by adding or joining the same groups and communities.
